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Building a Creative Brand Strategy, Brick by Brick: The History of Lego Marketing
Noor Chopra on Twitter: "Refocusing To counter the challenges, Lego made a bold decision to refocus on its core values and mission. They began producing more sets that allowed for open-ended play
Lego: How its marketing strategy made it the world's favorite toy
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
Lego's growth strategy: how the toy brand innovated to expand | Attest
Marketing Strategies of LEGO: Building Bricks of Success
LEGO, Digital Marketing Strategy by Charles Tang
2020 Annual Results - About Us - LEGO.com
Lego: Latest Usage and Revenue Statistics – Lightailing
Examining Lego's social success (and how it boosts ROI)